if i don’t reblog this everyday assume i’m dead
Well I can cross “crying openly at Pathmark” off of my list.
Hello and welcome to another day of music industry discussion here on the official blog of Haulix. This entry in our Advice series is a bit different from those we have done in the past. We did not work with Hoodie Allen to create the content you are about to enjoy, but as longtime supporters of his work we felt there were several things independent artists could learn from his efforts.
This blog exists to promote the future of the music industry, and to do that we need input from people like you and your music-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact firstname.lastname@example.org. We can also be found on Twitter and Facebook.
There have been countless reports about the continuing decline of album sales, but if you take a close look at the indie music scene there are many artists moving large numbers in 2014. The key to this success is largely due to the connection fans feel to these artists, which has been nurtured with aid from the rise of social media, but marketing also plays a large role. There are a limitless number of ways to promote music today, and it should not take an informative column like this for you to figure out that great promotion often equates to great sales. It’s not a science, and there are certainly examples of people who never sold even though they knew how to market, but the vast majority of cases speak to the opposite being true. Marketing matters, perhaps more so now than ever before, and today we are going to take a few notes on marketing from someone who has built a DIY career through such efforts: Hoodie Allen.
Hoodie Allen one of the hottest emcees in hip-hop today, but if you only listen to what is played on the radio you may have never heard his voice. He’s been creating and distributing music by himself, largely for free, since 2009, with five mixtapes and two extended play releases already circulating online. He’s also toured the country a dozen times (if not more), transitioning from basement shows and hole-in-the-wall clubs to sold out headlining gigs at every House of Blues from New York to Los Angeles. Through it all Hoodie has remained DIY, and later this month he will release his first studio album, People Keep Talking. It’s the culmination of everything he has done thus far in life, and up to this point his marketing efforts have been flawless. Not every artist will be able to duplicate his plan in the exact same fashion, but with a little hard work these tips can improve any upcoming album promotion:
I love this. A good marketing campaign for an album is my favorite thing to see.
Barry Johnson from Joyce Manor has released a statement on the band’s Facebook page following his altercation with a fan in Houston, TX. Johnson simply states that he does not want fans to get hurt at his band’s shows, though also acknowledges he lost is cool at the show last night. Read the statement below.
Well said on Barry’s part. YEah he got a bit heated with what he said to the kid but honestly I don’t blame him - the kid’s full intention was to be destructive.